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Before you swing the axe, however, determine if the content should be deleted, deindexed or repurposed with improved SEO techniques. How often you audit your website for potential pruning depends on its depth. The more content you create and the longer it exists, the easier it will be to determine what is and isn’t working. That said, it’s smart to plan on biannual audits to keep things optimized. “Be sure you are conducting thorough technical audits to identify the pages that truly can be pruned, and those that should not due to healthy SEO indicators.” If content serves no purpose for website visitors and is performing poorly, deleting it is the right move. This is especially the case if SEO techniques, such as keyword stuffing, that have gone from wearing white to black hats were used in content creation. This type of content can be actively punished by search engines. If you have web pages that are performing poorly yet may still be valuable for website visitors, deindexing is your best bet. This is a simple matter of applying a noindex meta tag , as outlined by Google. This way, search engines like Google will not be able to index selected pages, yet they will still be accessible on your website.
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Google commented on the change: “Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.” Along with Facebook, Google is taking steps to prevent fake news sites gaining significant amounts of revenue via advertising. The promotion of fake Google products, false proclamations of endorsements, and any deceptive practices will now be in Google’s sights, making it increasingly difficult for fake news sites to make a profit. Google Reveals New Look For Price Extensions Since price extensions rolled out in July, their appearance was set out in a list form, similar to the way in which sitelinks are displayed. Now, Google will be introducing a new look for price extensions – displaying them as swipeable cards. A typical price extension card includes a header, a description and price, although events and services can also be included in the new price extension format. They will continue to serve as direct links to the product being advertised, driving conversions. As the new swipeable card format naturally takes up a larger amount of space in the SERPs, these new price extensions will be taking up prime real estate in search results at no additional cost to advertisers. Instagram Adds Vertical & Landscape Format Instagram has announced that brands can now create photo and video ads in the vertical format and landscape format with up seo first page google guaranteed to a 4-5 aspect ratio. The social platform commented: “Since the beginning, we’ve been thoughtful about rolling out ads on Instagram to give businesses and consumers the best experience possible. And ad formats are no exception.
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